Generation G gives back April 29th, 2009

Generation G gives back
The slowdown, pay cuts and pink slips may be giving them sleepless nights. But young techies in the city are not ones to simply sit back and brood. Blaming the current economic scenario on unchecked greed, this young crop of corporates, dubbed ‘Generation Generosity’ or Gen G, is out with one mission — give back. From reaching out to students in the rural areas to providing career counselling to confused youngsters in the urban sectors, Gen G knows just how to make a difference, even in times of penny pinching.
Prasad Tipparaju of Intelligroup ventured out of his comfy world of cubicles to counsel students in the remote Amangal in Mahboobnagar district.
Prasad Tipparaju of Intelligroup ventured out of his comfy world of cubicles to counsel students in the remote Amangal in Mahboobnagar district.
he says, “Hundreds of kids from all over the district gathered at this camp run by the Vande Mataram Foundation. The experience came as an eye-opener — the children there were clueless about their future. With no one to guide them, no resources to turn to, they were left to fend for themselves. they had no idea that there was a world beyond engineering and medicine. We had to work really hard to convince them that not getting through IIT is not the end of the world,” he says.
Surprisingly, it’s not the IT sector that these techies want to usher youngsters into. “If everyone goes into IT who will do the other important jobs? Who will join the army or the hotel industry? I am glad that I opened up opportunities for them. We thought it would be beneficial if we help them now and tell them that engineering and medicine are not the only options available.”
While the Intelligroup and their Rural Academic Excellence branch went to the districts, Gayathri B., of Polaris and her friends are teaching the basics of computers and Internet to underprivileged children, apart from offering them free career counselling.
“We targeted adolescents as they are the most confused lot. After approaching the corporation and government aided schools we got a list of the best students in the classes. The cream of the lot was selected for a four-week long course on our company premises,” she says, hoping to continue this work.
Meanwhile, the employees of Virtusa have understood the angst of urban students at the engineering level. In times like these, they are the ones who need reassurance. Says Geeta Goti, an employee, “Our technical experts have visited colleges like Siddartha Group of Institutions, Koneru Ranga Rao College of Engineering, and Vignan Group of Institutions to guide them on how to choose their area of interest and how to handle opportunities in the real world.”
Those who don’t have the luxury of time for one-on-one interactions have come up with innovative ways to reach out to the “new generation of techies who are left stranded at the crossroads.”
says Rajita Singh, Head HR, Broadridge India. “We have launched a discussion session in collaboration with an online portal, where we can share our recession-proof ideas with those uncertain about their career moves.”
this initiative is not just a fad, adds Gayathri. “At the end of the day, it’s all about making a difference and helping those in need. If it were not a cause we are passionate about, I am sure we would never have been able to sustain our efforts. We would have given up half-way,” she says.
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